Internet Business Marketing with WordPress

Wordpress is Constantly being Improved and Enhanced

Technology on the internet has never stood still.  It has been an accelerating progression of change which is difficult to and sometimes expensive to try to keep up with.

The Wordpress development environment has been continuously being improved.  In fact they just released Version 3.0 which includes changes for:

• multiple blogs to be run from one wordpress installation
• a new better looking default theme
• new navigation menus that can be customized
• capability for custom post types
• bulk theme and plugin upgrade support

New versions of Wordpress are continuously being developed and released to take full advantage of new technologies, to further improve existing features and security and to develop fresh, cutting-edge features which make managing your website easier.

… and as a user you get these developments for Free!

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A Headstart in Proper Search Engine Optimization (SEO) capability is Built In

An important head start with Search Engine Optimization is provided with Wordpress.  It offers core features so one might put into action their keyword strategy. It is simple to implement keywords in search-engine friendly URL’s which helps with better ranking. Also, the tools are already available in the Wordpress content administration system to edit the META tags, change the Header Tags, and Alt Tags for each page.

Additional to most essential SEO tools being available in the content management system, most all Wordpress theme designers follow strict SEO practices when creating their themes.  Most themes are easy for  search engines to follow and index.

Just by following a simple setup checklist of Search Engine Optimization edits in the Wordpress administrator interface, one can get a major jump on correct optimization right at the beginning of setting up a web site.
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Wordpress is Open Source – which allows complete customization.

Wordpress is written in an industry standard web-programming language in which the source is completely open. This means that anyone working with Wordpress can work directly in the code of the software to make changes.

Therefore, a designer/developer has access to make any changes to a Wordpress site.

For example, you may have seen a Wordpress theme you like, but you need to change the colors to match your logo. Your designer can easily go into the code of the system and change the colors, or the layout, or the images used, or anything.  Maybe you are using a Plugin, but it lacks an option that you’d really like to have. No problem, your developer can adapt it for you to any specification.

With WordPress, anything is possible.

It is a completely open website builder.
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Increase the Powerful Capabilities with Thousands of Plugins

Forget about investing $1,000’s on customized website functions, because with Wordpress there are thousands of Plugins which can be installed without difficulty and utilized instantly. Need a Calendar? There are plugins for that. Require a shopping cart? You will find several. Want a Contact Us form? There are many. Desire an Image Gallery? You will find a large selection of options.

Here are a few Plugins I usually make use of:

• Akismet – keeps SPAM under control
• All in One SEO Pack – helps with basic SEO functions
• cForms – for contact forms
• Google Analyticator – integrates traffic analytics
• Google XML Sitemaps – notifies Google with site indexing information
• Login Lockdown – helps prevent admin hacking
• Wordpress Database backup – helps backup your site
• WP Auto Tagger – gives tags for your posts
• NextGen Gallery – a photo gallery

Most likely, if it’s a common website type of feature you are looking for, chances are you can find a plugin to use to put that feature on your site. Also, most of these Plugins are available for free. If not, you can have custom features developed.
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Rapidly Build Beautiful Websites with Existing Themes

Many businesses spend $1,000’s on a custom website design.

Why do this when there are hundreds of highly professional themes for under $100.

Merely obtain a theme that projects the particular appropriate image for your business.  Then install it in WordPress. Installation of a theme in Wordpress is very simple. Just upload it into the right directory and then go to the section of the Wordpress administration to select and activate the theme.

Viola, your new website has a top-quality look and feel you selected for it.

Then after that, you can continue to change any aspect of any theme to suit your needs.

We have three free videos ready for you to view about:

1. Picking a Theme
2. Uploading a Theme
3. Customizing your Theme

Use this link: Go take a look at our Wordpress videos …

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